Top 5 Social Apps on Android in New Zealand for Q2 2022

In the second quarter of 2022, the top social apps on Android in New Zealand showed diverse performance trends across weekly downloads, revenue, and active users. Here’s an overview of the performance of TikTok, Bigo Live - Live Streaming App, Facebook, Grindr - Gay Dating & Chat, and Spark Live - Live Stream.

TikTok experienced a varied performance in weekly revenue, peaking at approximately $53K in the week of April 4 and seeing a low of around $34K in the week of April 25. Weekly downloads showed some fluctuation, with a peak of 5.2K in the week of April 18 and a low of 3.5K in the week of May 9. The app maintained a high level of weekly active users, with numbers ranging from 575K to 638K throughout the quarter.

Bigo Live - Live Streaming App saw its weekly revenue peak at around $8.3K in the week of March 28, with a low of about $5.9K in the week of June 6. Weekly downloads were relatively stable, with the highest at 1.03K in the week of March 28 and the lowest at 805 in multiple weeks. Active users remained steady, ranging between 15.9K and 16.7K.

Facebook showed consistent performance in weekly revenue, peaking at around $5.6K in the week of May 30 and seeing a low of $4.1K in the week of June 20. Weekly downloads were steady, with a peak of 5.7K in the week of April 4 and a low of 5K in the week of June 27. Active users remained robust, ranging from 1.3M to 1.31M throughout the quarter.

Grindr - Gay Dating & Chat had a peak weekly revenue of approximately $4.4K in the week of April 18 and a low of about $3.1K in the week of May 2. Weekly downloads peaked at 275 in the week of April 11 and hit a low of 174 in the week of May 9. Active users showed a steady trend, ranging from 5.4K to 6.1K.

Spark Live - Live Stream experienced a peak revenue of around $2.4K in the week of May 30 and the lowest at approximately $1.1K in the week of May 23. Weekly downloads were relatively stable, peaking at 129 in the week of April 25 and reaching a low of 83 in the week of May 30. Active users varied slightly, with numbers ranging from 574 to 681 throughout the quarter.

The data for this analysis comes from Sensor Tower, and more insights can be found on their platform.